Rosalía shared her excitement on Instagram, writing: "I am so blessed to be part of the #MACVIVAGLAM campaign as the newest Global ambassador for @maccosmetics This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community. Lipstick out in Sept!
The riveting performer and producer was a clear choice for Viva Glam ambassador. "The Grammy Award-winning artist has established herself globally as a unique, dynamic feminist who inspires self-expression and represents creativity and individuality — all values that are core to MAC's Viva Glam mission," the brand said in a statement.
Earlier this year, MAC — with the help of previous Viva Glam ambassador Miley Cyrus — announced that the charitable campaign would be dedicating $10 million to 250 organizations fighting on the front lines of the COVID-19 pandemic.
The singer teamed up with the brand for a flamenco-inspired iteration of its beloved Viva Glam lipstick. https://t.co/uxdZT1AmZx— Allure (@Allure_magazine) August 31, 2020