The singer, songwriter and record producer—whose music is influenced by a singular mix of flamenco, hip-hop, R&B, electronic beats, and a hefty dose of feminism—has been tapped by MAC to be its newest Viva Glam brand ambassador and the face of VG26, the cosmetic brand’s latest limited-edition iteration of its iconic lipstick.
The Grammy-Award winning artist joins a coterie of well-established musicians known for their individuality, standout creativity and formidable stage presence as well as their strong point of view regarding female empowerment. “I look up to and admire past Viva Glam spokespeople like Lil’ Kim and Missy Elliott.
Photograph by Willy Vanderperre; Styled by Katie Grand. “Beauty can be expressed and conceived in so many ways,” Rosalía, the Spanish singing sensation who’s been dubbed “the future of global pop music,” said. “Beauty is being connected with who you really are and what your path is.
The new lipstick commemorates the brand’s 26th year of its charitable initiative—100% of its retail price will go toward supporting HIV/AIDS groups, LGBTQ+ communities and help raise awareness about the health and rights of women and girls.
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Since the inception of its charitable campaign in 1994, MAC has raised over $500 million dollars toward the global fight against HIV/AIDS, with $10 million this year earmarked for organizations around the world serving those affected by the COVID-19 pandemic.
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