In an Instagram post from July 24, Rasool pointed out that Swift’s original Folklore album merch bore a striking resemblance to the logo of her online fashion retail company, The Folklore. “This morning, it came to my attention that musician #TaylorSwift is selling merchandise to go along with her new album Folklore.
Although the pop star’s merch used a different font and Asool understands the word folklore is not her intellectual property, she took issue with the placement of the word the on its side, directly up against the f in folklore. “It’s just very hard to believe that [Swift’s team] didn’t come across it,” Rasool said in an interview with InStyle. “Clearly Taylor didn’t find The Folklore and make this sketch,” she added. “But at the end of the day, Taylor is the one who’s profiting off of it. This is her team.
Absolutely no merchandise using the before the words folklore album has been manufactured or sent out,” said the statement, per Good Morning America. “In good faith, we honored her request and immediately notified everyone who had ordered merchandise with the word the preceding folklore album that they will now receive their order with the design change.
In a statement on July 28, Swift’s team responded. “Yesterday, we were made aware of a complaint that the specific use of the word the before folklore album on some of the Folklore album merchandise was of concern.
In a new statement to InStyle, Asool called the move “a great first step. “My lawyer, Eric Ball at Fenwick & West, has been in contact with Taylor’s manager, Jay Schaudies, since mid-day yesterday after they received our letter expressing concern over the merchandise on Taylor’s website.
UPDATE: July 30, 2020—Taylor Swift tweeted at Amira Rasool, writing, “Amira, I admire the work you’re doing and I’m happy to make a contribution to your company and to support the Black in Fashion Council (launching on 8/3) with a donation @thefolklore @amirarasool @bifcglobal #blackinfashioncouncil.
It was strikingly similar to Amira Rasool's logo for The Folklore fashion line. https://t.co/8phiEcjpWd— Glamour (@glamourmag) August 31, 2020
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