Lady Gaga Is the New Face of a Beauty Brand — and It Isn't Hers

Curated via Twitter from Allure’s twitter account….

They're both memorable, bold, and Italian as they come. "Lady Gaga has always spoken up for celebrating differences and creating a world where everyone has a voice," Valentino Beauty stated in a press release. "Her deep respect for everyone's individuality and for each to own their place in our world speaks to Valentino Beauty's ethos to make every day a self-celebration.

Her evolution will only continue as she announces yet another impressive accolade this month: Lady Gaga is now the face of Valentino Beauty fragrances.

Gaga, the new face of Valentino Beauty fragrances, couldn't be a more perfect fit for the brand.

To kick off the duo's blossoming love story, Valentino Beauty is launching a brand-new fragrance that embodies all the characteristics it shares with Gaga.

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