Rare Beauty’s mission of shaping conversations around beauty, mental health and self-acceptance is already in full force on the brand’s Instagram account, which, a surprise to no one, already has more than 1 million followers. “The line is going to be at every Sephora store, and we will go globally next year,” said Gomez. “I want your help to build the brand, because I want it to be real—real stories, real people.
Following the launch of her latest album, Rare, Gomez is launching her own makeup line, Rare Beauty, with Sephora this summer. “This is something I started working on two years ago,” the 27-year-old shared with her fans. “I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable.
According to a press release from the brand, one percent of all sales, along with funds raised from partners, will be dedicated to the Rare Impact Fund, aiming to increase access to mental health resources. “The Rare Impact Fund recently announced an ambitious goal to raise $100 million over the next 10 years to help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity,” the release notes.
While additional details about the line are still under wraps, Gomez gave fans a glimpse into what’s to come in a video posted on Rare Beauty’s Instagram page. “You know, I live in a time where it’s all about face, it’s all about makeup, it’s all about how you like in a lot of ways.
And that can be exciting and fun, but at the same time, it can just be a bit dangerous,” Gomez said in the video, presumably sporting her very own line’s beauty products. “I wanted people to feel like makeup is something you can enjoy, it’s not something that you need.
Named after her hit album, Rare, Gomez has been very vocal about the time and care she’s put into her latest passion project. “I’ve had so much fun creating everything and can’t wait for y’all to try it all,” she captioned her recent Instagram photo. “I hope you love it as much as I do!