How Has COVID-19 Impacted Beauty Shopping? Let Us Count the Ways . . .

Curated via Twitter from POPSUGAR Beauty’s twitter account….

UPDATE: It’s been a few short months since beauty retailers have slowly started reopening across the country, and while makeup sales have continued to plummet amid the pandemic — seeing an overall decline of 52 percent in the category, according to NPD data — shopping as a whole is still going strong.

"We’ve already seen changes in the ways people shop for beauty and know this will continue to evolve," said Monica Arnaudo, chief merchandising officer at Ulta Beauty.

"Right now, we’re seeing many businesses trying to stay afloat by offering curbside pickup, online orders, and contactless delivery," said Margeaux Hamrock, co-owner of Salon Wire in Long Beach, CA, and a founding member of The Beauty Coalition.

"The service is an extension of our already popular Buy Online Pick Up in Store offering, and we are rolling out to Ulta Beauty stores across the country as we are able".

"Our ecommerce business remains strong, [and] we also offer guests the opportunity to virtually explore, try on, and test colors and shades with Glamlab, our virtual try-on experience found on the Ulta Beauty app".

In fact, according to a recent survey by Influenster, nearly 24 percent of people admitted they wouldn’t be comfortable buying beauty products in-store even after they open.

How Coronavirus Will Change the Way You Shop For Beauty How Has COVID-19 Impacted Beauty Shopping? Let Us Count the Ways . . .

Ulta Beauty is perhaps the largest beauty store offering curbside pickup, at 700 of its 1,200-plus locations, even in areas where retail reopenings are permitted.

"Obviously, our retail store had to temporarily shut its doors, but our retail team is still working from home and being really creative with Instagram Stories or webinars on their phones," said Carly Narva, vice president of merchandising for beauty retailer Violet Grey.

For cosmetics stores, that might mean providing access to makeup artists online or expanding virtual offerings that act as a stand-in for in-person beauty appointments.

"We’ve already seen changes in the ways people shop for beauty and know this will continue to evolve".

"Our newest way to shop, Curbside Pickup, was launched so guests can get their beauty essentials conveniently with limited contact," Arnaudo said.

How Has COVID-19 Impacted Beauty Shopping? Let Us Count the Ways . . .

How Has COVID-19 Impacted Beauty Shopping? Let Us Count the Ways . . .

Many brand owners and beauty buyers we spoke with have also noticed an impending theme in online sales these last few weeks: the emphasis on self-care.

Fast forward to today, and half the country’s beauty stores remain temporarily closed to stop the spread of the novel coronavirus, many for the foreseeable future.

Link to original article….

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